lifestyle blog India
Miss Ethnic Contest by Craftsvilla.com

Being ethnic is a way of life! From the traditional 6 yard drape to the ultra-chic gharara pants, kohlapuri chappals to Kathak dance, ethnic is something that connects us to our roots. The beautiful dance forms of our country or tribal art or our clothes or our thinking, there are so many aspects of ethnicity.

It is the eternal Indian spirit in you that tells you pairing jooties with jeans is style. It is this spirit that fills you with excitement to the brim on the mere sight of mehndi and laddoos.

With the festive season knocking on the door, ethnic charm gets a new zeal. Traditional Indian recipes, stunning Indian wear amalgamated with gorgeous accessories – kundan chokers, silver jhumkis or the evergreen glass bangles, and not to forget our beautiful traditions- combine together to make us who we are. This is the time to celebrate all of this. Taking these festivities to a new high is the ‘Miss Ethnic’ initiative by Craftsvilla.com.

lifestyle blog India
Mehandi is in our roots. It is as ethnic as the contemporary designs made now-a-days.
lifestyle blog India
The beautiful Kritika Manchanda in her 6 yard drape. Her beautiful earrings are by Craftsvilla.
lifestyle blog India
Miss Ethnic Contest by Craftsvilla.com

‘Miss Ethnic’ is a beauty contest with a twist. The contestants would be judged not only for their looks, but due importance would also be given to their traditions, culture and roots. It would be noted that how well acquainted you are with your lineage and ancestry. Your friend, neighbour or mom, someone who signifies the true essence of ethnicity, Craftsvilla is in search of that talented someone. That someone could be your music teacher or your grandmother, an expert cook or a fashion designer for ethnic wear! Whether you are a Kathakali dancer or an expert vada pao chef, a yoga guru or a Worli art painter – you all are invited and welcome to be a part of this extravaganza that celebrates India and its myriad colors.

Miss Ethnic Contest by Craftsvilla.com aims to showcase the hidden talent of Indian women from across the country and globe. It is a great platform to showcase your skill and who knows you could be the winner of the contest. The reigning queen of Bollywood, Kareena Kapoor Khan has been associated with this initiative and she has been promoting ‘Miss Ethnic’. Watch this video to know more.

To register, log on to www.missethnic.org. All you have to do is upload your high resolution picture in Indian attire on the website. Download the Craftsvilla App for Android or Apple on your mobile and get all the information. You can also Whatsapp your picture at 9987283211. There is no bar on height and marital status. You have to be above 18 years of age to apply.

There are 4 easy steps that you need to follow.

  1. Upload your photo in ethnic wear and fill in the basic details.
  2. If your profile is approved, you’d receive a notification of activation mail within 72 hours of registration.
  3. You’ll get the link to your Miss Ethnic Profile Post. Promote it on Facebook and other social media to increase your chances to win.
  4. As the contest goes ahead, you would be kept informed about the progress via email.

Craftsvilla.com – the marketplace to discover India, is leading e-commerce store. It is in fact India’s largest e-commerce website for ethnic products. From terracotta handicrafts to polki chaandbaalis, silk sarees to Rajasthani mojaris, you’ll get it all at Craftsvilla.com. Craftsvilla says ‘Believe in You’ and you’ll conquer hearts and the world.

Prize money upto Rs. 1 crore to be won by the winners. And in addition to that winners also stand chance to be crowned by Kareena Kapoor Khan.

Send in your entries today and celebrate this festival of unity in diversity.

Wish you all the luck!

Tanya Virmani

Follow me on Twitter @letsExpresso and Instagram @letsExpresso and join me on Facebook @LetsExpresso.

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