One may think that summers and denims do not go hand in hand. But with age new technologies in denim weaves, wearing them in summers is easy, cool and soothing to the skin. One such innovation is DFX – Denim Special Effects by Lee Jeans. This new range of denims is laser printed and made carefully with jacquard fabric. Lee Jeans brings forward 4 innovative denims for their Spring Summer 2014.
- Lee DFX: The special effects denim is laser printed on denim and cotton. Priced in-between INR 2799/- to 3099/-, there is a style available depending upon the print and fabric. Once can choose from various colors and prints.
- Lee Minerals: This is a range of super soft denims. These jeans are enriched with moisturising elements that feel great on the skin. Price: INR 2299/-.
- Lee Fragrant denims: These denims are infused with perfume pods to give fragrance with body movement. The fragrance remains upto 2-3 washes. The effect reduces with subsequent washes. Price: INR 2599/-.
- No sweat collection, Performair: As goes with the name, the range is available at INR 2699/-.
There are 4 fits to choose from depending upon preference and body type. Jeggings: Mid waist- Skinny from thighs- Super skinny from bottom; Roxy: Mid Low- Slim from thighs- Skinny from bottom; Eva: Mid waist- Slim from thighs- Narrow from bottom and Maxi: X low- Slim from thighs- Super skinny from bottom. Jeggings in plain colors are hot selling among girls for being trendy and fashionable. Semi formal cotton pants in black, yellow, rose pink and sea green are a huge hit too.
4 strong reasons to buy your denim from Lee Jeans this season:
- The no sweat collection is an all time hit for summers.
- Wide range of fits to choose from. Regular to tight, ample fitting variety.
- Latest on the block for the season.
- Affordable and value for money. The range starts from INR 2099/- and goes upto 3099/-.
Back again this season, denim remains the beloved fabric. The multiple renditions by Lee Jeans are glamorous, fit to skin and well tailored. Team denims with sharp blazers to wear this trend to work. Or fit them well with pastel t-shirts for a lazy afternoon. Lee also brings forward the Summer mix- a collection of cotton and linen mix tops and shirts for a cool, comfortable and light summers. Price range: INR 799/- to 1099/-. Scarves and other accessories match in beautiful prints and styles.