The Lakme Fashion Week winter Festive 2014 saw the favourite hair care brand – TRESemmé collaborating with ace designer Rocky Star to showcase the new collection “Rocky Star for TRESemmé Spa” on Day 3. Rocky’s new collection was inspired by the launch of the new TRESemmé Hair Spa Rejuvenation range. This new range allows women to break their hectic routines and rejuvenate and get refreshed with a hair spa at home.
The runway saw a live transformation of the complete look for the first time, as the gorgeous showstopper Diana Penty walked and unfurled her hair and gown in sync with the theme of the show.
Diana Penty left the audiences dazzled and the runway witnessed a twist, first of its kind. Amidst sharp rays of smoke and light, Diana unfurled her knotted gown to reveal a stunning black jeweled gown, live on the stage. She further unfurled her scarf and showcased her beautiful tresses with the famous iconic waves of the 1940’s. A burst of the enchanting fragrance of the new TRESemme Hair Spa Rejuvenation Range wrapped the audience symbolising Diana Penty’s transformation from stress to rejuvenation.
TRESemmé Brand Ambassador & Showstopper Diana Penty said, “The show brought alive the brand proposition of the new TRESemmé Hair Spa Rejuvenation Range through a simple yet very powerful concept – stress to rejuvenation in a woman’s life. It was the first time ever that a showstopper has transformed herself live on the runway, unveiling a completely new look in hair and wardrobe. It was an exciting and challenging opportunity for me and took weeks of preparation”
On his prêt collection, Rocky stated, “The essence of our collaboration was the common belief that every woman deserves to look gorgeous and runway ready. Recognizing this, for the launch of new TRESemmé Hair Spa Rejuvenation Range, I designed a collection that brings alive a woman’s transformation from stress to rejuvenation. While the show witnessed my signature blacks, I put together two garments in one outfit for the first time ever. The live transformation in the hair was something you would never have seen at a Rocky S show. So it has been an absolutely exciting to do something different this season with TRESemmé.”
TRESemmé Hair Spa Rejuvenation range Review
The range is infused with essential nutrients, marine mineral complex and a fresh fragrance.
The TRESemmé Hair Spa Rejuvenation shampoo washes hair and leaves them freshly scented. The shampoo also prepares the hair and scalp for the next step in the regimen.
The TRESemmé Hair Spa Rejuvenation Massageable Conditioner helps soothe the scalp and the conditioning actives protect hair from external traumas. The conditioner is designed to moisturise the hair + massage the scalp for a rejuvenating experience. This prevents the hair from tangling, making it smoother and softer.
Available in Shampoo and conditioner:
Hair Spa Rejuvenation Shampoo – 200ml (Rs.180/-) ; 580ml (Rs.390/-)
Hair Spa Rejuvenation Conditioner – 200ml (Rs.180/-) ; 85ml (Rs.85/-)