Join ‘Love the Kurta’ Comunity and Win this Designer Outfit by Masumi Mewawalla from her Pink Peacock Couture Collection. This is an Indo-Western dress with churidaar below. The cost of this outfit is Rs 13,000/-. Scroll below for details on How to join the community and How to win this dress. Read till the end.

Let’s Expresso is a Fashion Blog. But I would like to call it a Fashion & Kurta Blog. My love for kurta goes back in history to the time I can remember. Wearing it for Religious functions or Gurpurabs as we call it were my first impressions of this beautiful attire. Covering our heads in dupattas and praying has been a way of life since we were kids. And then being born a Punjabi, the love for this enchanting piece of fabric is given. Weddings, parties, get-togethers, if not in a kurta then in what? Once a Kurta Lover, always a Kurta Lover!

And now I feel it as my duty to take this love of my life to all of you. So whether you are a kurta lover or not, join this community and you will find multiple reasons to fall in love with this most celebrated Indian outift. And do not confuse a kurta with something very traditional, not so cool attire. Because there is nothing more chic than a kurta. In attitude it can give a short skirt a run for its money. ‘Love the Kurta’ community is of the people, by the people, for the people.

Life is a Rampway and we are all walking-talking models.

How to Join ‘Love the Kurta’ Community?

Just do the below 3 steps.

1. Like the Facebook Page here .

2. Subscribe to my mailing list by entering your email ID below and clicking on the subscribe button.

Once you subscribe, you’ll get a confirmation mail in your inbox. Don’t forget to confirm there to complete your subscription.

3. Share your kurta picture along with your story with me at t4tanya@gmail.com.

If you have already done the first 2 steps, don’t worry. You are automatically in the draw. Just do the step 3.

How to win The Designer Outfit?

Do all the 3 steps mentioned above. One of you will win the above designer outfit in a draw.

The contest is open to Indian residents. The winner will be announced here on 1st March’16. Keep tuned.

What is ‘Love the Kurta’ Community?

“Love the Kurta” is a community with a purpose. It celebrates the kurta and the one inside it.

There are many things a kurta can mean for many people. For me, its a symbol of my love for my tradition, for being a Punjabi, for being an Indian. I find it the coolest and the most comfortable attire. When my jeans and my skirts ditch me, a kurta always comes for the rescue. When I was in a full time job, 3/5 days I would be seen in a kurta. It was so easy to get ready and look dressed effortlessly. It would be considered formal for meetings and would spare me of heels so required under trousers. I would just wear a stunning kurta, matching churidaar and run away in my flat sandals. Oh, the saviour of my working life. But it can mean something else for someone else. Have a read below to know what I mean.

The above picture is of Jayanthi Parthasarathy. She had sent her picture in a kurta along with this note to me.

“Both my family & the one that I got married into all those years ago was orthodox…..I was expected to wear a saree at all times….back then a kutra symbolised freedom and independence ~ things that so many take for granted……I had to convince a lot many people for quite some time before I got to wear a kurta…so for me a kurta represents that indescribable feeling I got when I wore it for the first time ~ an opportunity to be me.”

In an instant, I knew I had to create this ‘Love The Kurta’ Community for you and me and for million other women to voice our love for Kurta and so many emotions it represents. 

See you with your kurta stories!

Much Love & All the Best

Tanya

Winner: Raashi Kothari