Myoho by KIRAN & MEGHNA at the Wills Lifestyle Fashion week 2013 Autumn Winter collection
Leaning towards somewhat a tribal-folk aesthetic, The Myoho by designers Kiran & Meghna is all about detailed screen and block prints in vibrant yet muted colours and further complemented by crafty textures, graphics and embroideries. The collection is very much about mixing and yes matching, is mildly eccentric and the slight magpie touch with odd separate teamings, luxe careless feel and pairings in off colours go a long way in retaining the essence of the label which is ‘handcrafted’.
The affinity towards tailoring, the use of crisp organza, thick jacquards, wool twills and heavy cottons along with fluid silks receive assistance from the cuts and the silhouettes. The easy to wear pieces fall with a dramatic flair and get the mesmerizing look from prints and textures.
Myoho Style -The larger than life ensembles magnify and glorify femininity. These relaxed and organic silhouettes are derived from Indian handlooms and depict a seamless confluence of femininity, subtlety and ethnicity.
Mumbai – Fuel,AZA,ATOSA, Melange, Ensemble
Delhi – Ensemble, Samsaara
Kolkata – Xenon, Sasya
Ahmedabad – ELAN
Chennai – Evoluzione, Collage
Hyderabad – Tamara ,
Also at Jaipur, Coimbatore , Bangalore, Goa and Cochin.