Branding Strategy, the passport to market capturing (Part 2)
A brand may be christened in many ways, such as: An Acronym: A name made of initials such as IBM for computers, GE for electricals. Descriptive: Names that describe a…
Fashion & Lifestyle
Fashion, beauty, travel, lifestyle, modern gadgets and everything that enriches an ambitious woman’s life.
Branding Strategy, the passport to market capturing (Part 1)
Productivity, efficiency, atomization lead to more products in the market. More products require more consumers, more consumers require more sales efforts, more sales require more marketing & more marketing requires…
Scams, Cons and Rip-offs…
If Subhash Chandra Bose knew that 50 years post-independence, for which he practically gave his life, the country would be swept into a whirlpool of corruption, scams and chaos, then…
Review: Aakash Tablet
When first announced, it was accepted to be a myth. As the details came pouring in, proving the actual making of the device, the disbelief soon turned into shock, then…
New Year resolutions 2015
Have you ever noticed how unique an onion is? You can go on peeling it till nothing is left of it. No, am not trying to feed you pseudo-poetic crap…
Kingfisher debt – A crash landing !
Cancelled flights, pilots quitting, delayed salaries and media frenzy; things don’t seem to be getting any easier for Vijay Mallya. Once known as the ‘party man’ with the spirit of…
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