Ford Ecosport review
The Ford motor company founded by Henry Ford and based at Dearborn, Michigan, a suburb of Detroit, is the second largest automaker company in the United States and the fifth…
Women Who Lead
Stories of women who moved themselves and their organisations forward.
Spring Waves, Spring Fashion Trends 2012
The winter is at its peak now, as January is supposedly the coldest month of the year. The foggy streets are crowded with people happily strolling around in coats and…
The Secret Daughter by Shilpi Somaya Gowda
Any book written by an NRI author stopped intriguing me a long time ago. The reason being that most of them are very clichéd, mostly highlighting poverty, misery, stink,…
Branding Strategy, the passport to market capturing (Part 2)
A brand may be christened in many ways, such as: An Acronym: A name made of initials such as IBM for computers, GE for electricals. Descriptive: Names that describe a…
Branding Strategy, the passport to market capturing (Part 1)
Productivity, efficiency, atomization lead to more products in the market. More products require more consumers, more consumers require more sales efforts, more sales require more marketing & more marketing requires…
Scams, Cons and Rip-offs…
If Subhash Chandra Bose knew that 50 years post-independence, for which he practically gave his life, the country would be swept into a whirlpool of corruption, scams and chaos, then…
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