Men Fashion Blog
The Woolmark Company launched the wonder fabric- Cool Wool by Raymond, on 5th March 2014 at a Super Cool Fashion show inside The Australian High Commission, Chanakyapuri, New Delhi. I was lucky to witness the event in all its paparazzi and elan. To make the evening memorable, it rained and thundered non stop for complete 30 minutes, the duration of the fashion show. Laid out in the open ground, covered with ample fabric roof sheets and lights, the backdrop of raindrops and lightening raise the experience a notch higher. The light bites pre and post event made the evening a fantastic food connoisseur.
‘When it’s hot It’s not‘, is the motto behind the Cool Wool. Incredibly fine and light, this is the new must have fibre for warmer climates and upcoming Spring/Summer. The Woolmark Company and Raymond, together will launch a complete new Cool Wool collection for hometown Indian customers. Be ready for the coolest collection from Raymond this year. Cool Wool will offer colourful patterns and trendy designs in smart and comfortable fabrics. The clothes will be manufactured using innovative technology to produce a fibre that’ll ensure natural breathability and temperature regulation. This will make it ideal to wear the fibre all year long. The fabrics will see fusion of fashion, comfort and performance. The soft handle, luxurious drape and clean surfaces will render an elegant look to the fabric. The concept of co-ordinates specially for jackets and trousers in attractive colours and delightful prints will make the forthcoming collection extremely stylish and contemporary. These unique fabrics will offer a collection ideal for all seasons and climates.
Gaurav Jai Gupta designed the complete fashion show collection and presented the men’s wear in a contemporary look and style. The models gave way to The Cool Wool in a comfortable Spring/Summer uber wear and made the entire collection look absolutely delightful with finesse. Randeep Hooda was the showstopper of the evening and made the crowds cheer up all the more. His presence made the Cool Wool look really Cool. I’m super excited about this fabric and shout it out to all the men out there, Cool Wool is this season’s find!