Let’s Expresso X COMMUNIQUÉ 2020 – Annual Media Conclave by Xavier Institute of Management, Bhubaneswar (XIMB)

Hi everyone! I’m thrilled to inform that Let’s Expresso is the media partner for Communique 2020- The annual media fest by Xavier Institute of Management, Bhubaneswar.

Every year, IlluminatiX – The Media and PR cell of XIMB organises Communiqué – The Annual Media Conclave. The aim of Communiqué is to prompt discussions between the pioneers of the Media and PR world and the college students. The theme of the 7th edition of Communiqué is ‘Brand Storytelling’. The conclave is scheduled for the coming Sunday, 22nd of November. I can’t wait for the brands, students, corporate heads and the faculty to unwrap brand stories and make it big.

Communiqué, the annual media conclave of Xavier Institute of Management, Bhubaneswar, is scheduled to be held on 22^nd November 2020.

About COMMUNIQUÉ– Annual Media Conclave by Xavier Institute of Management, Bhubaneswar (XIMB)

As with most things now, Communiqué 2020 has also gone online. The pandemic has seen many brands make it through with the help of innovative storytelling and right tone. With this concept in mind, XIMB presents this year’s theme- “Brand Storytelling.”

Margaret Atwood once said, “Storytelling can never be killed because it’s built into the human plan.” The best brands are built on great stories. Storytelling has always been at the core of marketing. These stories stay with us long and brands become household names. Be it Amul or Coca Cola, these brands have strengthened their hold with their stories and keep the viewers glued to the screens in the times of ‘skip ad.’

The 7th edition of Communiqué will see prominent speakers unfold the secrets behind some of the most mesmerising campaigns. The panel includes:

• Mr. Nilesh Mahajan, VP, Reliance Jio
• Mr. Prashant Aneja, Senior Brand Manager, Flipkart
• Mr. Shahbaaz Mohammed, Senior Brand Manager, Zydus Wellness Ltd.
• Mr. Bodh Deb, VP & Branch Head, AutumnGREY

These panelists will share insights on creating a successful brand positioning with the art of storytelling. They will speak through their wisdom and experience regarding innovation, creativity and consumer behaviour. They will unfold the mantra of defining a brand through a story, something that has been at the core of marketing and communication.

ABOUT XUB

Xavier University, Bhubaneswar (XUB) was established in accordance with the Xavier University Act 2013 and was inaugurated on 7th July 2014. The University is India’s first digital University and an institution of higher learning for imparting professional and technical education. It is a self-financing institution of higher learning for imparting professional and technical education. XUB offers its Masters in Business Management through its flagship school, XIMB. It also offers Masters in Human Resource Management through Xavier School of Human Resource Management, Rural Management through Xavier School of Rural Management, Sustainability Management through Xavier School of Sustainability and graduate programme in commerce through Xavier School of Commerce.

ABOUT XIMB

XIMB, a 33 years old business school of global repute is the Flagship School of Xavier University. Inspired by the Jesuit spirit of ‘Magis’, or excellence, XIMB strives to be a premier institute globally recognised for management education, training, research, and consulting that helps build a just and humane society.

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