Tanya SachdevBURBERRY LAUNCHES BRIT RHYTHM FOR WOMEN with a spectacular campaign featuring glamorous Suki Waterhouse. Brit Rhythm for women is the first female fragrance by the brand since the time it has taken its beauty business in house. It follows the launch of Brit Rhythm for men that happened in September 2013, with the aim of supporting and celebrating the spectacular world of Burberry Brit. British model and actress Suki Waterhouse together with British musician George Barnett of These New Puritans features in the campaign. The fragrance is a combination of powerful femininity along with a rock & roll edge. The fragrance brings together unexpected and classy notes in a tantalising powdery floral fragrance. The rush of British Lavender coupled with intoxicating orange blossom heart, the smoked pink juice make it feminine and effortlessly sensual. The iconic glass bottle reflecting contrasting textures, brings forward the unexpected combination of scent notes.
INSPIRED BY MUSIC
Music is at the heart from shows, soundtracks and events of Burberry activity globally. The Brit Rhythm fragrance is build on the super energy, anticipation, high adrenaline of live music performances and successfully connects physical and online/digital audiences globally.
CELEBRATING FRAGRANCE, FASHION AND MAKE-UP
The campaign launched globally demonstrates the brand’s unique association with beauty, fashion and digital worlds, following the grand opening of The Burberry Beauty box last year in December. Further inspired by the fragrance, Burberry Make-up Artistic Consultant Wendy Rowe has created a dedicated makeup look under the creative direction of Christopher Bailey who is the Burberry Chief Creative Officer. The look is irreverent and assured, eyes are smoked and effortlessly defined, skin is warmed with a subtle radiant glow. Alot of jazz is created around the launch with digital innovations at heart with mobile innovations, digital photo booths and influencer partnerships being the key activities.
Tanya Sachdev
