Auto Expo 2012

Asia’s only Automotive Show, and organized by SIAM and ACMA, Auto Expo is India’s largest automobile trade fair, with many prestigious automobile companies launching their automobiles during the event. The Auto expo is a bi annual event and its 11^th edition, the Auto Expo 2012, kick started on Thursday, the 5^th of Jan, 2012. The 2012 Expo will have 32 car launches, and out of these 32 launches- 8 of them would be global, i.e. the 8 cars would be launched for the first time in the world. The 32 to-be-launched hot wheels will obviously have a competitive vibe amongst them, each preying the viewer’s attention. The venue for the grand expo is Pragati Maidan. Though the event won’t see the launch of too many bikes, there still will be plenty to get the desire vein in your heart, and wallet, throbbing.

The grand start of the Expo on Thursday saw the most popular automobile company of the country, Maruti Suzuki, inaugurating its SUV XA Alpha. Maruti Suzuki aims to now explore newer avenues, and cater to a wider set of consumers. In his speech the CEO of the company, Mr. Nakanishi, said they plan to launch more products and add to the spectrum of choices of consumers. The expo will see big players like Ford, Audi and BMW, launching their products in India. The economic slowdown and the increasing petrol prices have greatly decreased the sales growth. The expo aims to stir the interest back and, hence, invigorate the sales.

The Auto Show, held every year, is a massive event and it has been growing in its size and importance over the years. The biggest names in the automobile industry are participating in the event this year, and launching their cars. Ford, Volkswagen and Audi, all the big names are participating this year. The new launches include Q3 from Audi, Ertiga from Maruti and other SUVs from Ford and other companies. Apart from launches, upgraded versions of some existing car models, like Chervolet Captive, will also be made available.

The expo will also showcase some big, burly bikes, different from the bikes showcased last year. Harley Davidson will be launching its Heritage Softail Classic, along with Yamaha’s R1. The expo will see the launch of 9 bikes, out of which 1 will be global and the rest will be domestic launches. A new player on the block would be Triumph, which will unveil its product for the first time in India.

The expo will see half of the tinsel town in Delhi, with them launching the models of the hotshot car companies. The auto expo 2012 is sure to generate a lot of attention in the media. When it comes to public interest, the expo aims for global attention, instead of just domestic.