Hey peeps, happy to be here again with a new blogpost and this time it is for a beauty brand. Here’s introducing Asa Beauty, a clean-luxury beauty brand which is absolutely ‘Made in India’ and stands tall for Indian beauty. The brand has sent 5 of its new lipstick shades to me and I’m quite excited to use and review them.
ASA Beauty Review | Here’s about the brand and what it stands for.
Purposeful living
This is what I love about the brand. The formulations are clean and the packaging is aesthetically designed. The brand has refillable solutions for every product in every shade. Aluminium, a recyclable material is used for making the primary packaging . You and I can simply use the outer packaging and refill the product as many times as we like.
Community & Conscious Living
Asa is bringing together a community of individuals like you and me who believe in self-expression of beauty. Our ideas of beauty are always deeply engrained with our personal values of purposeful luxury, coupled with conscious living and above all being Indian. Asa beauty bridges this gap.
Proudly India
The brand proudly celebrates the spirit of innovation, diversity, entrepreneurship, and innovation. Asa products and packaging- both are created in India for delivering experiences with Indian sensibilities.
The 5 new shades and how I love wearing them.
There are 5 new shades sent to me and I must say all of them have a story to tell.

The shades are: Charming Chestnut, Plush Peony, Crushed Cherry, Classic Cocoa, Bold Berry

Let’s talk about the lipsticks now. Each and every shade helps in creating everyday natural beauty looks. I love wearing them to work. I have so much of fun playing with this palette. The lipsticks are either from the Creme or the Hydra-matte collection and go very well with Indian skin tones. These lipsticks are an addition to the brand’s existing refillable lipstick family. Made in India, these are 85% natural, vegan and cruelty free. Good for gifting too.
Price: Rs 1150/- for 4.2 gms. You can order a refill once you consume the whole stick. A refill comes at a lesser value and also adds to the brand’s sustainability initiative.
A word of advice: Carry the lipstick to work to reapply post lunch to get back the alive shade. Natural lipsticks are not highly pigmented and long wear like streetwear brands as these lipsticks do not contain chemicals required for those effects.
Grab your shade from these new and existing shades from the website here.
Thank you Asa Beauty for sending these across. It’s always a pleasure associating with clean beauty brands.
Hope you enjoyed my review. See you with another soon. Be in touch on Instagram here.
Check out: 10 Essential festival fashion tips here.