Burberry launches Brit Rhythm for Women

BURBERRY LAUNCHES BRIT RHYTHM FOR WOMEN with a spectacular campaign featuring glamorous Suki Waterhouse. Brit Rhythm for women is the first female fragrance by the brand since the time it has taken its beauty business in house. It follows the launch of Brit Rhythm for men that happened in September 2013, with the aim of supporting and celebrating the spectacular world of Burberry Brit. British model and actress Suki Waterhouse together with British musician George Barnett of These New Puritans features in the campaign. The fragrance is a combination of powerful femininity along with a rock & roll edge. The fragrance brings together unexpected and classy notes in a tantalising powdery floral fragrance. The rush of British Lavender coupled with intoxicating orange blossom heart, the smoked pink juice make it feminine and effortlessly sensual. The iconic glass bottle reflecting contrasting textures, brings forward the unexpected combination of scent notes.

Fashion Blog India
Brit Rhythm Men and Women (Couple shot)
Fashion Blog India
Brit Rhythm for women Packshot


Music is at the heart from shows, soundtracks and events of Burberry activity globally. The Brit Rhythm fragrance is build on the super energy, anticipation, high adrenaline of live music performances and successfully connects physical and online/digital audiences globally.


The campaign launched globally demonstrates the brand’s unique association with beauty, fashion and digital worlds, following the grand opening of The Burberry Beauty box last year in December. Further inspired by the fragrance, Burberry Make-up Artistic Consultant Wendy Rowe has created a dedicated makeup look under the creative direction of Christopher Bailey who is the Burberry Chief Creative Officer. The look is irreverent and assured, eyes are smoked and effortlessly defined, skin is warmed with a subtle radiant glow. Alot of jazz is created around the launch with digital innovations at heart with mobile innovations, digital photo booths and influencer partnerships being the key activities.

VIDEO 30s International TVC: http://youtu.be/BTztGR3MP4Q
Tanya Virmani is a Luxury Fashion & Travel Blogger from Delhi. Her blog, Let’s Expresso is one of the top Fashion Blogs of India. She is working with leading brands and writes on latest launches, events and trends.
Tanya is an English Hons from Delhi University and an alumni of NIFT, Delhi.
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Tanya Virmani is the brain behind Let's Expresso. She is a true cosmopolite who loves to break the stereotypes. A coffee lover and defiant stylist, she brings forth classy fashion & beauty ideas that are relatable and with times.

She is from Delhi, India and lives with her husband and a very cute dog, Bolt. She firmly believes that the right fashion is a window to a person's soul. Let's Expresso is her passion and labour of love, hard work and belief. Stay connected with her at Facebook, Instagram and Twitter to know all the latest from LE's world of fashion & travel.

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