Fragrance has a magical power. A nice soothing fragrance can elevate the senses to a higher realm, to a higher plateau, to a higher being. Lux, known as Film star’s beauty bar has always been bringing the best of beauty to every woman and has always highlighted the pleasure that comes with it. Lux was the first brand to change a simple bathing routine to an enchanting experience everyday. From Elizabeth Taylor and Marilyn Monroe to Shu Qi and Aishwarya Rai, Lux beauties have been alluring delights.
Lux believes in beauty mixed with pleasure and that is why dedicates a whole lot of R&D to develop scents that create magical spells for a long lasting impression. For each Lux shower, the brand aims at making women feel fabulous, something I have grown up watching and feeling.
The recent campaign of Lux is taking the fragrance experience to another level. The brand has dared to create a powerful film that demonstrates a multi- dimensional approach to beauty. The film features the stunning Katrina Kaif as she is photographed by Bhavesh Patel, a talented visually impaired photographer. Bhavesh captures Katrina’s beauty & alluring confidence under the magical spell of Lux fragrance. He transforms the moment into something completely mesmerising. Lux invites everyone to discover the enchanting power of fragrance through the powerful film- Perfume Portraits.
“With every photograph I took, her fragrance formed a vision in my mind.” ~ Bhavesh Patel, photographer (Perfume Portraits)
Lux Perfume Portraits is directed by Sunhil Sippy who has worked with India’s most highly regarded advertising film production companies. The film highlights Lux’s approach in redefining beauty by creating fine fragrances and taking the experience beyond the ordinary, beyond what eye can see. Enchanting perfumes bring out a woman’s beauty and boosts her confidence and at the same time, make her irresistible to others. Lux Perfume, Portraits the same!
The film can be watched here.